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CAMPAIGN AD AND CUSTOM ILLUSTRATION
Overview
A campaign identity and illustration for a digital wellness brand working with the Ad Council to educate people on the effects of prolonged screen time. The work spans logo design and a custom illustrated campaign flyer.
The Challenge
The message had to be direct without feeling preachy. Screen time is a universal habit, and the campaign needed to meet people where they are while still landing the urgency of the issue.
The Solution
I created a central illustration of a figure breaking free from a phone, surrounded by a bold, flowing world of color. The image does the talking before the words do. Working within the brand's provided palette, the style pulls from retro print traditions to feel eye-catching and human rather than clinical or alarming.
Applications
The work was applied across logo design and event flyer illustration, supporting the campaign's goal of sparking conversation and getting people back into community spaces.
