first heritage mortgage
PRINT DESIGN FOR MORTAGE MARKETING
Overview
A cohesive set of print materials designed to bring First Heritage Mortgage’s brand into closer alignment with its digital presence.The focus was on creating modern, consistent assets that feel clear, trustworthy, and considered across client-facing and event environments.
The Challenge
The existing print pieces felt dated and disconnected from the website, resulting in an inconsistent brand experience. Key information was harder to navigate, and the materials lacked a unified visual system.
The Solution
I approached the project by translating the established digital design language into print—adapting typography, color, and layout to work effectively in physical formats. The goal was to simplify information, strengthen hierarchy, and create materials that feel professional without being overly corporate.
Applications
The system was applied across brochures, postcards, booklets, and event materials used at open houses, networking events, and in direct mail.
