sana sana
BRANDING FOR VITAMIN SUPPLEMENT LINE
Overview
A complete brand identity built for a vitamin line rooted in Mexican indigenous heritage. The work spans logo design, brand system, display, and advertising, with every product line distinguished through a dedicated color palette.
The Challenge
The wellness space is saturated with generic, clinical-feeling brands. Sana Sana needed an identity that felt culturally grounded and visually distinct, honoring its indigenous Mexican inspiration without falling into stereotypes or surface-level aesthetics.
The Solution
I developed the brand from the ground up, drawing on the colors, textures, and visual language of indigenous Mexican culture to inform every decision from typography and palette to imagery and iconography. Each vitamin line received its own color coding, creating a cohesive system that is both functional and expressive on shelf.
Applications
The identity was applied across logo, full brand guidelines, product display design, and advertising, building a system that scales from packaging to campaign.
