rodrigo's
PACKAGING AND LOGO DESIGN FOR LUXURY DOG TREATS
Overview
A concept packaging and logo design for a luxury dog treat brand built around premium, chef-driven ingredients. The work spans logo design and full packaging for a product line positioned at the high end of the pet food market.
The Challenge
Most dog treat packaging leans playful and colorful. Rodrigo's needed to feel like it belonged next to a bottle of wine or a specialty food product, appealing to owners who think carefully about what goes into their dog's diet.
The Solution
I designed the logo and packaging around a deep charcoal base with gold accents, giving the brand an immediate sense of quality on shelf. The bone illustration is rendered in a foil-style treatment that feels elevated without being over-designed. The layout balances the premium positioning with all the functional information a conscious pet owner is looking for, from ingredient sourcing to sustainability partnerships.
Applications
The work was applied across logo design and full box packaging, building a concept that shows how the brand could live in specialty retail or direct to consumer.
