sol skin
BRAND IDENTITY FOR SKINCARE LINE
Overview
A complete brand identity built for a California-based skincare line rooted in the power of desert botanicals. The work spans logo design, brand system, product packaging, and advertising, with the visual language balancing natural warmth and clinical credibility across every touchpoint.
The Challenge
The clean beauty space is crowded with brands that feel either too earthy or too clinical. Sol Skin needed an identity that could live in both worlds, honoring the desert ingredients it's built on while holding up to the science behind the formulas.
The Solution
I built the brand around a palette that does the heavy lifting. Blue keeps things grounded and trustworthy, while orange brings in the warmth of the California desert where the ingredients come from. The same balance carried into typography, layout, and product copy, giving the line a voice that feels both approachable and credible.
Applications
The identity was applied across logo design, full brand guidelines, product packaging, display design, and advertising, building a system that scales from a single serum bottle to a full campaign, always feeling cohesive, trustworthy, and rooted in the California desert.
